Every spring, cherry blossoms signal a season of renewal in Japan—and Starbucks Japan welcomes this moment with its highly anticipated SAKURA Collection. In 2026, Starbucks presents a refined lineup of seasonal merchandise and beverages inspired by the delicate beauty of … Read More
When people think of spring in Japan, cherry blossoms often come to mind. But before sakura bloom, another beautiful flower quietly announces the arrival of spring — ume (plum blossoms).One of the best places in Tokyo to enjoy them is … Read More
Valentine’s Day in Japan can be confusing for first-time visitors.If someone gives you chocolate, what does it mean?Do you need to reply?Is it a romantic signal—or just a friendly gesture? Here’s a simple guide to understanding what to do when … Read More
What Is a Kamakura? Kamakura is a traditional snow structure made by hollowing out a large mound of snow, creating a small room inside.In snowy regions of Japan, kamakura have long been used as winter shelters and as sacred spaces … Read More
Valentine’s Day in Japan is very different from how it is celebrated in many other countries. While February 14th is widely known as a romantic day around the world, Japan has developed its own unique Valentine’s culture—one that often surprises … Read More
A Unique Japanese Festival to Welcome Good Luck When traveling in Japan during winter, you may hear people shouting “Oni wa soto! Fuku wa uchi!” and see soybeans being thrown around.This lively tradition is called Setsubun, a seasonal event deeply … Read More
If you love skiing or snowboarding, you’ve probably heard the word “Japow.”Japow is short for “Japan + Powder Snow”, and it refers to the incredibly light, dry, and deep snow found in Japan during winter. For snow lovers around the … Read More
First, What Is Valentine’s Day Like in Japan? Valentine’s Day in Japan is a little different from many other countries.Traditionally, women give chocolate to men, but today the culture has expanded far beyond romance. You’ll find: In fact, Valentine’s season … Read More
In Japan, Valentine’s Day is a little different from the rest of the world.Traditionally, women give chocolates to men — but today, many people also enjoy buying high-quality chocolates as a reward for themselves.This unique culture has turned Valentine’s season … Read More
Valentine’s Day in Japan is a little different from many other countries.Traditionally, women give chocolate to men, whether it’s romantic chocolate, friendship chocolate, or workplace gifts. In recent years, however, a new trend has become just as important: buying luxury … Read More