The 2026 season marks the most dramatic transformation in the history of the J.League.For international football fans visiting Japan, this year offers a rare chance to witness Japanese football at a historic turning point. Japan’s top league will move away … Read More
If you love sneakers and want something exclusive to Japan, you shouldn’t miss MIZUNO SPORTSTYLE — a line of stylish sneakers that combines sports technology with Japanese craftsmanship. While MIZUNO is well-known globally as a sports brand, its SPORTSTYLE line … Read More
Sumo is more than just Japan’s national sport—it’s a living tradition that embodies strength, respect, and ritual. For travelers visiting Japan, watching a live sumo match (大相撲, ōzumō) is a once-in-a-lifetime experience.Here’s your complete guide to understanding sumo, how to … Read More
What is DESCENTE? DESCENTE is a famous Japanese sportswear brand, well known among athletes and sports enthusiasts worldwide. It started in Japan and has become especially popular for ski wear, golf wear, and high-performance outdoor clothing. Their premium “ALLTERRAIN” line … Read More
If you’re a fan of high-performance sneakers, running shoes, or stylish sportswear, ASICS is probably on your radar. What many tourists may not realize is that ASICS is a Japanese brand, and buying ASICS products in Japan can be significantly … Read More
The national stadium, which will be the main venue, was rebuilt for the 2020 Tokyo Olympics and Paralympics. This stadium was designed by architect Kengo Kuma.Ingenuity using natural energy and various building techniques are adopted for the appearance that makes … Read More
Introduction of TOYOTA stadium Toyota Stadium is a ball game stadium in Toyota City, Aichi Prefecture.Architect Kisho Kurokawa designed it.The “Gate 10” of the stadium is named “Pixie Gate” in recognition of the achievement of former director Dragan Stojkovic, an … Read More