
ASICS is a global sports brand from Japan, and GEL-KAYANO is one of its most iconic running shoes.
If you’re visiting Japan, you may be wondering:
“Should I buy ASICS here, or is it cheaper back home?”
Below is a global price comparison to help you decide.
👟 Reference Model

- ASICS GEL-KAYANO (latest or current mainstream version)
- Prices are official retail or common market prices
- Converted to Japanese yen for easy comparison
- All prices are approximate and depend on exchange rates
Global Price Comparison (GEL-KAYANO)
| Country / Region | Local Price (Approx.) | Price in JPY (Approx.) | Notes |
|---|---|---|---|
| 🇯🇵 Japan | ¥22,000 | ¥22,000 | Official domestic price |
| 🇺🇸 USA | $165 – $180 | ¥22,000 – ¥24,000 | Sales tax often added |
| 🇪🇺 Europe (EU) | €160 – €190 | ¥24,000 – ¥29,000 | VAT included |
| 🇬🇧 United Kingdom | £150 – £170 | ¥28,000 – ¥32,000 | Prices higher than EU |
| 🇨🇳 China | ¥1,400 – ¥1,600 (CNY) | ¥28,000 – ¥32,000 | Import & distribution costs |
| 🇦🇺 Australia | AUD 260 – 280 | ¥25,000 – ¥27,000 | Generally expensive |
| 🇦🇪 UAE | AED 750 – 850 | ¥30,000 – ¥34,000 | Premium market pricing |
| 🇰🇷 South Korea | ₩230,000 – ₩260,000 | ¥24,000 – ¥27,000 | Discounts vary |
| 🇹🇭 Thailand | ฿6,300 – ฿6,800 | ¥24,000 – ¥26,000 | Higher than Japan |
| 🇮🇩 Indonesia | IDR 2.8M – 3.2M | ¥26,000 – ¥30,000 | Limited promotions |
| 🇻🇳 Vietnam | VND 4.8M – 5.5M | ¥28,000 – ¥32,000 | Import-heavy pricing |
Why Buying ASICS in Japan Makes Sense
✅ Lower Retail Prices
Japan usually has the lowest base price for ASICS products worldwide.
✅ Tax-Free Shopping
Tourists can enjoy 10% tax-free shopping at many ASICS stores and department stores.
✅ Best Product Range
Japan offers:
- Full size availability
- Japan-exclusive colors
- Limited editions & collaborations
Final Verdict
Yes — ASICS is cheaper in Japan for most travelers.
✔ Clearly cheaper than the UK, EU, UAE, and many Asian countries
✔ Comparable or better than the USA, especially with tax-free shopping
✔ Excellent selection and authenticity guaranteed
If you’re planning to buy ASICS, Japan is one of the best places in the world to do it!
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