When it comes to denim, most people think of the U.S. as its origin. But did you know that Japan also has a world-famous denim capital? Welcome to Kojima Jeans Street in Kurashiki City, Okayama Prefecture — often called the “Holy Land of Japanese Denim.”

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A Brief History: The First Japanese Jeans

Kojima, located in southern Okayama, was originally known for its cotton production and school uniforms. In the 1960s, local manufacturers experimented with denim fabrics, creating the very first Japanese-made jeans.
Over time, Kojima developed a reputation for high-quality weaving, dyeing, and sewing techniques. Today, “Made in Kojima” jeans are considered premium items among denim lovers worldwide.

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What to Expect on Kojima Jeans Street

Kojima Jeans Street is a 400-meter shopping street lined with about 30 denim-related shops. Here’s what you’ll find:

• Specialty Jeans Shops – From world-famous brands to small artisan workshops, each store offers unique fits, cuts, and hand-dyed indigo fabrics.
• Custom-Made Jeans – Some shops allow you to design your own pair, choosing fabrics, buttons, and stitching.
• Denim Souvenirs – Beyond jeans, you’ll find denim wallets, tote bags, hats, and even denim teddy bears — perfect souvenirs.
• Photo Spots – Look out for denim-covered vending machines, street benches, and manhole covers decorated with indigo designs.

Walking through the street feels like stepping into a denim-themed wonderland.

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Why Visit Kojima Jeans Street?

• Authenticity – This is where Japan’s denim culture started.
• Craftsmanship – Every product showcases the meticulous skill of local artisans.
• Unique Souvenirs – Nowhere else in Japan can you find such a wide range of denim goods.
• Cultural Experience – It’s not just shopping; it’s learning about Japanese textile history.

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Access to Kojima Jeans Street

• From Okayama Station: Take the JR Seto-Ohashi Line to Kojima Station (approx. 50 minutes).
• From Kojima Station: A 15-minute walk or a short bus ride will take you to Kojima Jeans Street.
• Tip: The area is compact and best explored on foot. Combine your visit with Kurashiki Bikan Historical Quarter, about 30 minutes away by train.

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Best Time to Visit

Kojima Jeans Street is open year-round, but spring and autumn are ideal for strolling. The shops typically open between 10:00 AM and 6:00 PM, though hours may vary.

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Final Thoughts

For denim enthusiasts and curious travelers alike, Kojima Jeans Street is a must-visit. It’s more than a shopping street — it’s a cultural landmark where history, craftsmanship, and fashion blend together. Whether you’re buying your first pair of Japanese jeans or simply enjoying the atmosphere, Kojima promises a truly unique travel experience.cover why Okayama truly lives up to its reputation as Japan’s “Peach Paradise.”

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