If you love sneakers and want something exclusive to Japan, you shouldn’t miss MIZUNO SPORTSTYLE — a line of stylish sneakers that combines sports technology with Japanese craftsmanship. While MIZUNO is well-known globally as a sports brand, its SPORTSTYLE line … Read More
A If you visit Japan, you must try Famichiki, the famous fried chicken sold at FamilyMart, one of Japan’s biggest convenience store chains.Crispy on the outside and juicy on the inside, it’s the ultimate quick snack that locals can’t resist. … Read More
If you love Japanese pop culture or cute characters, Chiikawa Park in Ikebukuro, Tokyo, is a must-visit.Opened on July 28, 2025, this is the first-ever large-scale immersive facility based on Chiikawa, the beloved character created by illustrator Nagano. Inside, you … Read More
Onitsuka Tiger is one of Japan’s most iconic sneaker brands, loved by fashion fans worldwide. If you are living in Japan, you have the chance to buy them cheaper than abroad. In this guide, we’ll show you the best ways … Read More
When traveling in Japan, one of the most fun and affordable experiences you can try is gachapon (also known as gashapon or capsule toy machines). For just a few coins, you can get a surprise toy in a capsule, making … Read More
What is DESCENTE? DESCENTE is a famous Japanese sportswear brand, well known among athletes and sports enthusiasts worldwide. It started in Japan and has become especially popular for ski wear, golf wear, and high-performance outdoor clothing. Their premium “ALLTERRAIN” line … Read More
Founded in 1960, Sanrio has become a cultural icon, turning “kawaii” (cute) into a global movement. With over 450 original characters, Sanrio blends Japanese pop culture with universal appeal. Their characters aren’t just cute — they often have unique backstories, … Read More
When visiting Japan, you might already know UNIQLO for its high-quality basics. But if you’re looking for fashion that’s trendy AND unbelievably cheap, then head straight to GU (ジーユー), UNIQLO’s sister brand. Why GU Stands Out: The Price GU is … Read More
For Pokémon fans visiting Japan, the Pokémon Café is one of the most magical experiences you can have. With only two official cafés—one in Tokyo and one in Osaka—it’s a rare chance to enjoy Pokémon-themed food, meet Pikachu, and take … Read More
If you are a Pokémon fan visiting Hiroshima, you shouldn’t miss “Gyarados Plaza by Pokémon Center Hiroshima”, located on the rooftop of minamoa, a shopping complex directly connected to Hiroshima Station. This outdoor plaza features a giant sculpture of Gyarados, … Read More