Does Japan Have Black Friday?
Yes! Japan celebrates Black Friday, and it has become an increasingly popular shopping event.
Originally an American shopping tradition, Black Friday has spread to Japan, where many retailers offer special discounts in November.
You can find Black Friday promotions at shopping malls, department stores, electronics retailers, fashion shops, and online shopping platforms.
Popular shopping categories include:
- Electronics and gadgets
- Fashion and clothing
- Sports and outdoor equipment
- Cosmetics and skincare
- Household goods and Japanese lifestyle products
Unlike in the United States, Japanese retailers do not all follow the same schedule. Some sales start in early November, while others begin around Black Friday itself.
If you are visiting Japan in November, it is a good opportunity to look for special shopping deals.
When Is Black Friday in Japan in 2026?
Black Friday 2026 falls on Friday, November 27.
However, many Japanese retailers start their campaigns before this date.
Here are some confirmed 2026 campaigns as of November 5:
| Retailer | Sale period |
|---|---|
| Aeon Shop | October 31 – November 30 |
| Yahoo! Shopping | November 22 – November 30 (1:59 AM) |
| Amazon Japan | November campaign; detailed dates announced November 19 |
Some retailers also organize their own November sales, even if they do not officially call them Black Friday.
For example, shopping malls and department stores may offer seasonal discounts, coupons, and special promotions.
Always check the official website before shopping because dates and conditions vary. イオンショップ+2
How Much Can You Save During Black Friday?
Discounts depend on the store and product, but you may find:
| Discount | Typical deals |
|---|---|
| 10–20% OFF | Selected clothing and everyday products |
| 20–30% OFF | Fashion, sportswear and accessories |
| 30–50% OFF | Selected electronics and seasonal products |
| 50% OFF or more | Special offers and clearance items |
Some retailers also provide additional savings through coupons and shopping points.
For example, Yahoo! Shopping’s 2026 campaign features approximately 10,000 discounted products, including items at 50% off or more. Eligible purchases can also earn up to 23% in limited-time PayPay points, subject to conditions and limits.
Tip: The advertised maximum discount does not apply to every product. Compare prices before purchasing.
Where Can You Shop During Black Friday in Japan?
You can find Black Friday promotions in several types of stores.
- Shopping malls: Clothing, household goods, food and accessories.
- Electronics stores: Cameras, computers, headphones and home appliances.
- Fashion stores: Jackets, shoes, bags and seasonal clothing.
- Sports shops: Running shoes, golf equipment and sportswear.
- Outdoor shops: Camping gear, backpacks and hiking equipment.
- Department stores: Cosmetics, skincare and fashion.
You can also shop online without visiting a physical store.
Best Online Shopping Sites in Japan
Shopping online is one of the easiest ways to enjoy Black Friday in Japan. You can compare prices, browse different product categories, and find special offers without visiting multiple stores.
Here are some Japanese online stores worth checking.
Major Online Shopping Platforms
Amazon Japan
One of Japan’s largest online shopping platforms.
Popular categories include electronics, household products, Japanese snacks, fashion, and sports equipment.
The 2026 Black Friday campaign has been announced, with detailed dates and deals scheduled to be revealed on November 19.
Yahoo! Shopping
A major Japanese online marketplace offering products from many different retailers.
Its 2026 Black Friday campaign runs from November 22 to November 30 (1:59 AM).
Rakuten Ichiba
Another major online marketplace where you can find fashion, cosmetics, electronics, food, and household products.
Check its campaign page for the latest November promotions.
Sports, Golf & Outdoor Equipment
If you enjoy sports or outdoor activities, Japanese specialist retailers are worth checking.
Alpen Group
A wide selection of sports, golf, and outdoor products, including running shoes, golf clubs, camping equipment, and sportswear.
Sports Equipment Online Store
Find sporting goods, running shoes, training equipment, and sportswear for various activities.
Outdoor Equipment Online Store
A specialist destination for camping, hiking, and trekking equipment, including backpacks, tents, sleeping bags, and outdoor clothing.
Lifestyle, Fashion & Beauty
Hands
A Japanese lifestyle retailer offering kitchenware, stationery, travel accessories, household goods, and beauty products.
Marui Web Channel
An online shopping destination for fashion, shoes, bags, accessories, and cosmetics.
DEPACO
An online beauty shopping platform operated by Daimaru Matsuzakaya, featuring selected cosmetics, skincare, and makeup products.
Electronics, Games & Computers
GEO Online Store
A Japanese retailer offering new and pre-owned products, including smartphones, video games, gaming consoles, computers, and home appliances.
TSUKUMO
A specialist retailer for gaming PCs, computer components, peripherals, and PC accessories.
Note: These are online shopping destinations worth checking during the November sales season. Not every retailer listed necessarily runs an official Black Friday campaign.
Can Tourists Shop During Black Friday in Japan?
Yes! International visitors can generally enjoy Black Friday promotions just like local residents.
There are a few things to keep in mind:
- Physical stores: Most stores welcome international visitors.
- Online shopping: Some websites require a Japanese address or domestic payment method.
- Hotel delivery: Ask your hotel whether it accepts packages before placing an order.
- Tax-free shopping: Eligible visitors may benefit from Japan’s tax-free shopping system at participating stores. Tax-free shopping is separate from Black Friday discounts, and the system changed on November 1, 2026.
If you plan to shop online, check delivery times carefully, especially if you have a short stay in Japan.
Frequently Asked Questions
Does Japan have Black Friday?
Yes. Many Japanese retailers organize Black Friday promotions in November, both online and in physical stores.
When is Black Friday in Japan in 2026?
The date is Friday, November 27, 2026. However, some retailers start their sales earlier.
What stores have Black Friday sales in Japan?
Shopping malls, department stores, electronics retailers, fashion shops, sports stores, and online shopping platforms participate in November sales.
Can tourists shop online in Japan?
Yes, but some websites require a Japanese delivery address or a supported payment method. Hotel delivery may be possible if your hotel accepts packages.
Is Black Friday worth it in Japan?
Yes, especially if you are looking for electronics, clothing, sports equipment, cosmetics, or household products. However, compare prices because not every item has a significant discount.
Final Thoughts
Black Friday is a great opportunity to enjoy shopping in Japan in November.
Whether you are looking for Japanese products, electronics, sports equipment, fashion, or cosmetics, there are plenty of online and physical stores worth exploring.
Remember that sales often start before November 27, so check the participating retailers in advance.
Happy shopping in Japan!
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