Japan’s 100 Yen Shops Explained: Why Tourists Love DAISO, Seria, and More

What Is a “100 Yen Shop” in Japan?

In Japan, a “100 yen shop” is similar to a dollar store or pound shop found in other countries. Most items are priced at just 100 yen (about 0.70 USD), making these stores incredibly popular among locals and tourists alike.

But unlike typical discount stores overseas, Japan’s 100 yen shops are known for their surprisingly high quality, stylish design, and huge product variety. From kitchenware and stationery to travel goods and souvenirs, you’ll find almost everything here—at a fraction of the usual price.

Let’s take a closer look at four of Japan’s most beloved 100 yen shop chains: DAISO, Seria, Can★Do, and Watts.

DAISO: If Variety Is What You Want

DAISO is Japan’s largest 100 yen store chain, known for its incredible selection. If you’ve heard of “100-yen shops,” chances are you were thinking of DAISO.

Bright and colorful, DAISO stores carry thousands of products—from daily necessities and snacks to cosmetics and tools. New items arrive every month, so you’ll always find something interesting no matter when you visit. It’s the best place to browse for fun and practical souvenirs!

Seria: Stylish and High-Quality Finds

If you love design, Seria is your destination. With an aesthetic that feels more like a cute boutique than a discount store, Seria is known for its well-designed, Instagram-worthy products.

Seria focuses less on food and more on lifestyle goods—perfect for those into DIY, home decor, and crafts. Their handmade accessories and materials section is especially popular with creative shoppers.

Can★Do: Convenient Online Shopping

Can★Do offers a balanced mix of simplicity and creativity, including many character-themed items and trendy collaborations. What really sets it apart is its official online shop, with over 7,000 items available.

While most items on the main site are sold in bulk, the newer Can★Do Net Shop, launched in 2022, allows you to purchase items individually—great for travelers planning ahead.

Watts: Chic Monotone Goods

Watts is gaining popularity among style-conscious shoppers for its chic and minimalist selection—especially in black, white, and grey tones. It’s an ideal stop if you’re looking for subtle, modern decor items.

Watts also operates stores abroad and has an online shop that features products from its sister brands like Silk and Meets. It’s a hidden gem for fans of simple but elegant design.

Final Tips

Most shops are located inside train stations or shopping malls—easy to find during sightseeing.
Remember, the price is 100 yen plus tax (usually 110 yen).
Some stores accept credit cards and digital payment apps like Suica or PayPay.
Bring a reusable bag to reduce plastic waste.

If you’re traveling through Japan, don’t miss the chance to explore these amazing 100 yen shops. Whether you’re hunting for souvenirs, travel essentials, or just a fun shopping experience, there’s something for everyone!

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