Starbucks Lucky Bag 2027 Japan: How to Apply & Entry Dates

Every sEvery year, Starbucks Japan releases a special New Year lucky bag called the Starbucks Lucky Bag (福袋 / Fukubukuro).

These limited-edition bags are popular in Japan because they contain exclusive Starbucks merchandise, coffee beans, drink tickets, and other surprises. They are also available only through a lottery system, so simply visiting a Starbucks store will not get you one.

The Starbucks Lucky Bag 2027 costs ¥9,500 (tax included), and online lottery applications open on November 4, 2026.

But can international visitors apply? Do you need Japanese citizenship? And can tourists staying in Japan receive the delivery?

Here is everything you need to know before applying.

1. What Is the Starbucks Lucky Bag 2027?

The Starbucks Lucky Bag is a special New Year package sold by Starbucks Coffee Japan.

Unlike ordinary merchandise, the contents are not individually selected by customers. Each bag contains a selection of Starbucks products, making it a surprise when you open it.

The 2027 edition costs ¥9,500 (tax included, free domestic shipping).

What’s inside?

The Starbucks Lucky Bag 2027 includes:

One original Starbucks tote bag
One exclusive stainless steel bottle
Three assorted Starbucks merchandise items
Two types of coffee beans (100g each)
One coffee bean exchange ticket
Seven drink tickets
Six food trial tickets

The exact combination and total value of the merchandise may vary between bags.

① Original tote bag

The Lucky Bag comes in a large grey tote bag with a drawstring closure. It is designed for everyday use and can accommodate A4-size documents and a laptop.

② Limited-edition stainless steel bottle

A stainless steel bottle made exclusively for the 2027 Lucky Bag. It is a special design that is not sold as regular merchandise.

③ Three assorted merchandise items

These may include exclusive Lucky Bag merchandise or products from previous Starbucks collections. The items are randomly selected.

④ Two types of coffee beans

Each bag includes:

Pike Place Roast: 100g
Light Note Blend: 100g

Both are supplied as medium-ground coffee.

⑤ Coffee bean exchange ticket

One ticket can be exchanged for one eligible coffee bean product worth up to ¥2,000 (tax included) at participating Starbucks stores in Japan.

⑥ Drink and food tickets

The Lucky Bag also includes several tickets that can be used at participating Starbucks stores.

Drink tickets:

Seven tickets in total.
Each ticket covers one drink up to ¥700 for in-store consumption or ¥687 for takeaway.
If your drink costs more than the ticket value, you must pay the difference.

Food trial tickets:

Six tickets in total.
Each ticket gives ¥100 off an eligible food item for in-store consumption or ¥98 off for takeaway.

The tickets have expiration dates, so check the conditions before using them.

A special surprise: Golden Mug & Bearista

There is also a special bonus called Super Lucky New Year Surprise!.

A gold-colored Starbucks mug (355ml) and Bearista plush set will be included in just 1,000 lucky bags.

This is a random bonus, not something included in every bag.

2. When Can You Apply for the Starbucks Lucky Bag 2027?

Applications are accepted during the following period.

Event	Date and time (Japan time)
Lottery opens	November 4, 2026, 10:00
Application deadline	November 15, 2026, 23:59
Lottery results	November 25, 2026, around 11:00–17:00
Payment deadline	December 2, 2026, 23:59
Delivery period	January 1–7, 2027

Important: This is a lottery, not a first-come-first-served sale.

You do not need to apply immediately when applications open. Everyone who successfully applies before the deadline has a chance to win.

However, applications close at 23:59 on November 15, Japan Standard Time (JST). Do not confuse this with your local time if you are applying from overseas.

Where can you apply?

Applications are accepted exclusively through the official Starbucks Japan online store.

Official application page:

https://www.starbucks.co.jp/youkou/luckybag

There is no in-store application or regular store sale.

3. When Will the Starbucks Lucky Bag Arrive?

If you win the lottery, you can select your preferred delivery date during the purchase process.

Available delivery dates:

January 1–7, 2027

The bag will be delivered to the address you specify when completing your purchase.

The process is as follows:

Apply through the official website between November 4 and November 15.
Wait for the lottery results on November 25.
If selected, complete your payment by December 2 at 23:59.
Select a delivery date between January 1 and January 7.
Receive your Starbucks Lucky Bag at your designated address.

You must complete payment before the deadline. Otherwise, your winning entry will become invalid.

Starbucks will conduct a supplementary lottery for bags that remain unpaid. There will be no general second sale.

4. Can International Visitors Apply for the Starbucks Lucky Bag?

Foreign nationals are not explicitly excluded from the application requirements.

This is one of the most important points for international visitors.

Japanese citizenship is not listed as an eligibility requirement. Therefore, foreign residents in Japan may also apply if they meet the application conditions.

However, there are some important requirements.

Requirement 1: Register for My Starbucks Japan

You must have a registered account with My Starbucks, the Japanese Starbucks membership service.

An app-only temporary membership (アプリ仮会員) is not sufficient. You must complete full membership registration before applying.

You can register here:

https://www.starbucks.co.jp/mystarbucks

Requirement 2: Have a delivery address in Japan

This is particularly important for tourists.

Starbucks Japan’s online store does not deliver to addresses outside Japan. A Japanese domestic delivery address is therefore necessary.

For example:

Your home in Japan
A friend’s home in Japan
Another suitable domestic address where someone can receive the parcel

If you are staying at a hotel, you should check with the hotel beforehand to confirm whether it accepts deliveries for guests.

Also, make sure the delivery date falls within your stay or that someone can receive the package for you.

Requirement 3: Be able to complete the purchase by December 2

If you win, you must complete the online purchase by:

December 2, 2026, at 23:59 (JST).

The available payment methods include:

Credit card
Mobile carrier payment (when purchasing by smartphone)
Starbucks Card

You should prepare an accepted payment method before applying.

Does Starbucks require Japanese nationality or permanent residency?

The published 2027 lottery eligibility requirements specify My Starbucks membership, a valid application, and the ability to complete the purchase by the payment deadline.

They do not explicitly require Japanese citizenship or permanent residency.

Therefore, international residents in Japan should not assume they are excluded.

However, being able to register for My Starbucks and complete the domestic delivery and payment procedures is essential. Overseas tourists without a suitable Japanese delivery address may find it difficult to participate.

5. How to Check Whether You Won

Starbucks will announce the lottery results on November 25, 2026.

Only successful applicants will receive a winning notification by email.

You can also check your results through:

Log in to My Starbucks.
Open My Page.
Select Online Store.
Open Lottery Application History (抽選販売申込履歴).

If you have the Starbucks Japan app, you may also receive a notification in the app’s Inbox (Message).

Make sure you check your registered email address, including your spam folder.

If you win, do not forget the December 2 payment deadline.

6. Important Things to Know Before Applying

Here are a few additional rules worth knowing.

One application per person: You can only enter once.
Gold members get an advantage: My Starbucks Gold members as of the application deadline are entered into the lottery twice with one application. However, each person can win only one bag.
No cancellation: You cannot cancel your application after submitting it.
No in-store sales: The Lucky Bag is available only through the online lottery.
No resale or transfer: Winning entries cannot be transferred or sold to another person.
No customer-requested returns or exchanges: Returns and exchanges are not accepted unless the product has an initial defect.

One more important point: The drink and food tickets have expiration dates.

Ticket	Validity period
Drink tickets	January 1 – June 27, 2027
Food trial tickets	January 1 – June 27, 2027
Coffee bean ticket	January 4 – July 2, 2027

If you are visiting Japan for a short holiday, check whether you will have enough time to use the tickets before they expire.

7. Frequently Asked Questions (FAQ)

Can tourists buy the Starbucks Lucky Bag in Japan?

Potentially, yes. Foreign nationality is not an explicit restriction. However, you need a fully registered My Starbucks account and a suitable delivery address in Japan. Tourists without a Japanese delivery address may not be able to complete the purchase.

Can I buy the Lucky Bag directly at a Starbucks store?

No. The 2027 Lucky Bag is sold exclusively through an online lottery. There is no regular in-store sale.

Is the Starbucks Lucky Bag sold on a first-come-first-served basis?

No. Applications are accepted during a fixed period, and winners are selected by lottery. Applying earlier does not increase your chances.

How much does the Starbucks Lucky Bag 2027 cost?

It costs ¥9,500, including tax and shipping.

Can I choose the contents?

No. The contents are selected randomly, and the combination of merchandise may differ between bags.

What happens if I win but do not pay by December 2?

Your winning entry becomes invalid. Starbucks will conduct a supplementary lottery for unpaid winning entries, but there will be no general second sale.

Can I have the Lucky Bag delivered to my hotel?

Potentially, if the hotel accepts parcels on behalf of guests. Contact your hotel in advance and confirm its delivery policy. You should also make sure someone can receive the package on your selected delivery date.

8. Final Thoughts: Is the Starbucks Lucky Bag Worth Applying For?

The Starbucks Lucky Bag 2027 is an interesting opportunity to get exclusive Japanese Starbucks merchandise, coffee beans, and several store-use tickets for ¥9,500.

For international visitors, the biggest challenge is not nationality but the membership registration and Japanese delivery address requirements.

If you live in Japan, or have a reliable delivery address here, it is worth considering an application.

If you are visiting Japan during the New Year holidays, make sure you check the delivery arrangements before entering the lottery.

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