Every sEvery year, Starbucks Japan releases a special New Year lucky bag called the Starbucks Lucky Bag (福袋 / Fukubukuro). These limited-edition bags are popular in Japan because they contain exclusive Starbucks merchandise, coffee beans, drink tickets, and other surprises. … Read More
Every spring, cherry blossoms signal a season of renewal in Japan—and Starbucks Japan welcomes this moment with its highly anticipated SAKURA Collection. In 2026, Starbucks presents a refined lineup of seasonal merchandise and beverages inspired by the delicate beauty of … Read More
Japanese New Year (Shōgatsu) is the most important holiday in Japan.From January 1st to the first few days of the year, the atmosphere of the country changes completely. If you are visiting Japan during this time, here are 7 things … Read More
A Guide to Kadomatsu, Japan’s New Year Symbol When visiting Japan during the New Year season, you may notice tall bamboo decorations placed at the entrances of buildings.Many travelers wonder: What are these decorations? Why bamboo? And when can you … Read More
What Is a Fukubukuro? A Fun Japanese New Year Shopping Tradition for Travelers If you visit Japan around New Year, you may hear people talking about “Fukubukuro – Lucky bag.”A Fukubukuro (福袋) literally means “lucky bag” and is a popular … Read More
In Japan, each year is associated with an animal from the Japanese zodiac, known as Eto.The year 2026 is the Year of the Horse (Uma-doshi), a symbol full of energy, speed, and freedom.If you are visiting Japan around New Year, … Read More
Starbucks Japan is celebrating Halloween 2025 with a brand-new collection themed “Playful Halloween Cat.”This year’s lineup features adorable black cat and ghost motifs on mugs, tumblers, and reusable cups — some even glow in the dark or change color with … Read More
When visiting Japan, many travelers wonder: “What souvenirs should I bring for Japanese friends, colleagues, or hosts?”Gift-giving is an important part of Japanese culture, and choosing the right souvenir can leave a lasting impression. To help, here’s a guide by … Read More
If you’re visiting Japan this summer, don’t miss the opportunity to take home a piece of the season with Starbucks Japan’s Been There Series – now featuring exclusive items inspired by the vibrant beauty of Japanese summer. Launching on May … Read More
Starbucks is launching the second installment of its popular annual “SAKURA” series, the “SAKURA 2025 Yuzakura (夕桜)” collection, starting on the 28th. Following the first release, “Hizakura (日桜),” this new collection is inspired by cherry blossoms illuminated by the setting … Read More