Sapporo, the capital of Hokkaido, is one of the snowiest major cities in the world.For many international visitors, snow is one of the biggest attractions — but it’s also important to be prepared. This guide explains when it snows in … Read More
Many travelers imagine Japan as a snowy winter wonderland—but what about Tokyo?The short answer is: Yes, it can snow in Tokyo, but it doesn’t happen very often. And when it does, even a small amount of snow can have a … Read More
Kobe Luminarie is one of Japan’s most meaningful winter illumination events.It is not only famous for its breathtaking beauty, but also for the powerful message behind it — remembrance, recovery, and hope. Held every winter in Kobe, this light festival … Read More
One of the most popular activities from winter to spring in Japan is “strawberry picking (Ichigo Gari, いちご狩り).” Picking and eating fresh, sweet strawberries is a fun experience, especially for tourists. This guide provides first-time visitors with essential information on … Read More
Starbucks is launching the second installment of its popular annual “SAKURA” series, the “SAKURA 2025 Yuzakura (夕桜)” collection, starting on the 28th. Following the first release, “Hizakura (日桜),” this new collection is inspired by cherry blossoms illuminated by the setting … Read More
Experience the enchanting beauty of Japan’s cherry blossom season with Starbucks’ annual SAKURA promotion, starting February 15, 2025. This year, Starbucks Japan has embraced the theme “Timeless Japanese Beauty,” drawing inspiration from traditional Japanese paintings to create elegant designs that … Read More
When spring arrives, Japanese beer makers release special seasonal beers. Among them, beers with sakura-themed designs or those infused with sakura bring the essence of spring to life. In this article, we introduce five limited-edition beers perfect for souvenirs and … Read More
The Chichibu region of Saitama Prefecture in Japan is home to a trio of magnificent natural ice formations collectively known as the Chichibu Three Great Icicles. These incredible sites, each unique in its beauty, attract thousands of visitors during the … Read More
For many, the Sapporo Snow Festival (Sapporo Yuki Matsuri) is a must-see winter event. Known as a winter tradition, this festival features spectacular snow and ice sculptures across multiple venues, along with nighttime illuminations and family-friendly activities. In addition, we’ve … Read More
Every year in early February, the Aone Onsen Snow Light Festival (青根温泉雪あかり) transforms Kawasaki Town’s Aone Onsen (Hot spring) in Miyagi Prefecture into a dazzling winter wonderland. This enchanting event is a unique opportunity for visitors from around the world … Read More