Big changes have come to climbing Mt. Fuji in 2025! If you’re planning to summit Japan’s most iconic mountain, it’s essential to understand the new rules, registration system, and safety precautions before you go. Here’s everything you need to know … Read More
If you’re visiting Japan this summer, don’t miss the opportunity to take home a piece of the season with Starbucks Japan’s Been There Series – now featuring exclusive items inspired by the vibrant beauty of Japanese summer. Launching on May … Read More
The Fuji Shibazakura Festival is one of the most breathtaking spring events in Japan, where visitors can admire a vast carpet of pink moss phlox (shibazakura) with the majestic Mt. Fuji as a backdrop. This spectacular view makes it a … Read More
When you think of Japan, what comes to mind? Perhaps it’s the iconic sight of Mount Fuji rising majestically over a sea of pink cherry blossoms. This breathtaking scenery is a symbol of Japanese spring, attracting visitors from all over … Read More
Mt. Fuji stands at an impressive 3,776 meters (12,389 feet) above sea level, making it Japan’s highest peak. Mt. Fuji is a symbol of Japan’s natural beauty and attracts climbers from all over the world. During the climbing season, the … Read More