
CASIO: A Japanese Brand Loved Worldwide
CASIO is a globally recognized brand, but many travelers don’t realize that CASIO is originally a Japanese company.
Founded in Japan, CASIO is known for its reliable technology, durable watches, and iconic models such as G-SHOCK, Baby-G, and classic digital watches.
Because Japan is CASIO’s home country, prices are often lower than overseas, and travelers can take advantage of tax-free shopping, discount stores, and official outlet shops.
If you’re planning to buy a CASIO watch, Japan is one of the best places in the world to do it.

1. Use Tax-Free Shopping (Tax-Free)
One of the biggest advantages for foreign visitors is Japan’s tax-free system.
- Japan’s consumption tax is 10%
- Tourists can shop tax-free by showing their passport
- Most electronics and watch stores support tax-free purchases
Why this matters for CASIO
CASIO watches range from affordable daily models to premium G-SHOCKs.
Removing 10% tax instantly makes them cheaper than buying at home.
Tip:
Tax-free counters are common in:
- Electronics stores
- Department stores
- Large shopping malls
- Outlet malls
Always carry your passport when shopping.
2. Buy at Discount Shops (Don Quijote & Others)
After tax-free shopping, the next place to look is discount shops, especially:
Don Quijote (ドン・キホーテ)
Don Quijote is extremely popular among tourists.
Why Don Quijote is great for CASIO:
- Competitive prices
- Many stores are tax-free
- Open late (some 24 hours)
- Easy to find in major cities
You can often find:
- Classic CASIO digital watches
- G-SHOCK entry models
- Affordable souvenirs and gifts
Prices are sometimes lower than electronics stores, especially during sales.
Other discount retailers may also carry CASIO, but Don Quijote is the easiest and most tourist-friendly option.
3. Save the Most at Official CASIO & G-SHOCK Outlets
If you want the biggest discounts, outlet stores are the best choice.
Outlet shops sell:
- Past season models
- Discontinued designs
- Overstock items
These are official CASIO products, not fake or used items.
Discounts can be 20%–50% off, and sometimes even more.
Official CASIO & G-SHOCK Outlet Locations in Japan
G-SHOCK OUTLET
G-SHOCK OUTLET Sapporo Kitahiroshima
Hokkaido – Mitsui Outlet Park Sapporo Kitahiroshima
G-SHOCK OUTLET Karuizawa
Nagano – Karuizawa Prince Shopping Plaza
G-SHOCK OUTLET Jazz Dream Nagashima
Mie – Mitsui Outlet Park Jazz Dream Nagashima
CASIO WATCH OUTLET
Sano Premium Outlet – Tochigi
Ami Premium Outlet – Ibaraki
Fukaya Hanazono Premium Outlet – Saitama
Shisui Premium Outlet – Chiba
Mitsui Outlet Park Kisarazu – Chiba
Gotemba Premium Outlet – Shizuoka
Toki Premium Outlet – Gifu
Mitsui Outlet Park Osaka Kadoma – Osaka
Rinku Premium Outlet – Osaka
Mitsui Outlet Park Marinepia Kobe – Hyogo
Tosu Premium Outlet – Saga
Okinawa Outlet Mall Ashibinaa – Okinawa
These outlet malls are spread across Japan, making it easy to visit one during your trip.
Why Buying CASIO in Japan Makes Sense
✔ Japanese brand, Japanese pricing
✔ Tax-free savings (10%)
✔ Easy access at discount stores
✔ Huge discounts at official outlets
✔ Authentic products guaranteed
Whether you are buying a classic digital watch, a G-SHOCK, or a Japan-only model, shopping in Japan is often cheaper than buying CASIO overseas.
No Outlet Nearby? Buy CASIO Online for Great Deals
If you don’t have time to visit an outlet mall, or if there is no CASIO outlet near your travel route, don’t worry.
You can still buy CASIO watches at great prices through reliable online stores.
Many Japanese online retailers offer:
- Competitive prices
- Frequent discounts and sales
- A wide selection of CASIO and G-SHOCK models
- Authentic products from official distributors
In some cases, online prices can be similar to outlet prices, especially for popular or classic models.
Why Buying Online Is a Good Option
- Easy to compare prices
- No need to travel far from major cities
- Great for last-minute purchases before leaving Japan
- Perfect if you already know which model you want
👉 Check the latest deals and discounts here: Rakuten
Buying online is a smart choice if:
- Your schedule is tight
- You are staying in the city center
- You want a specific model or color
- You prefer convenient shopping

Final Thoughts: Buy CASIO Smartly in Japan
CASIO is a proud Japanese brand, and Japan is one of the best places to buy it.
To save the most money:
- Use tax-free shopping
- Check discount stores like Don Quijote
- Visit official CASIO & G-SHOCK outlets
- If none are nearby, shop online for great deals
Whether in-store or online, a CASIO watch is a practical, stylish, and affordable Made in Japan souvenir.
👉 Browse affordable CASIO watches online here: Rakuten
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