When traveling in Japan, you may notice something interesting in convenience stores and supermarkets:
some Calbee potato chips can only be bought in specific regions.

These are not limited editions for a short time — they are regional flavors, deeply connected to local food culture.
Among them, two flavors are legendary fan favorites: Kansai Dashi Shoyu and Kyushu Shoyu.
But Japan also offers exciting regional newcomers you shouldn’t miss.

Let’s explore Japan’s must-try regional Calbee potato chips 🍟🇯🇵

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Kansai Dashi Shoyu

A refined, umami-rich flavor loved in Western Japan

This flavor is inspired by Kansai-style dashi, known for its elegant and gentle taste.
You’ll enjoy the aroma of bonito flakes and the mild umami of kelp, creating a soft yet deeply satisfying flavor.

It’s hugely popular in the Kansai region, and fun fact for K-POP fans:
KAZUHA from LE SSERAFIM, who is from Osaka, has mentioned this flavor as her favorite.

Available regions:

• Kansai: Shiga, Kyoto, Osaka, Hyogo, Nara, Wakayama
• Chubu (partial): Toyama, Ishikawa, Fukui

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Kyushu Shoyu

Sweet soy sauce with rich chicken umami

Kyushu is famous for its slightly sweet soy sauce, and this chip captures that perfectly.
Made with Kyushu-produced sweet soy sauce, combined with deep chicken broth flavor, it’s rich, bold, and addictive.

This is the undisputed king of potato chips in Kyushu.
Another fun pop culture note:
SAKURA from LE SSERAFIM, who is from Fukuoka, is known to love this flavor.

Available regions:

• Kyushu: Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima
• Okinawa
• Chugoku: Tottori, Shimane, Okayama, Hiroshima, Yamaguchi
• Shikoku: Tokushima, Kagawa, Ehime, Kochi

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Shikwasa (Okinawan Citrus)

A refreshing tropical twist you can only find in Okinawa

This Okinawa-exclusive flavor uses shikwasa juice, a local citrus similar to lime, and salt from Ishigaki Island.
The result is a refreshing, tangy, and light taste that feels totally different from typical potato chips.

Many travelers say they get hooked after just one bag — it’s especially popular during hot Okinawan summers.

Available region:

• Okinawa only

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Hokkaido Butter Shoyu

Rich butter aroma with a clean finish

Using high-quality Hokkaido potatoes, these thick-sliced chips are crispy and satisfying.
They’re seasoned with Hokkaido-produced butter and fragrant soy sauce, creating a rich yet surprisingly light aftertaste.

A perfect balance of indulgent and comforting — very “Hokkaido.”

Available regions:

• Hokkaido
• Tohoku: Aomori, Iwate, Miyagi, Akita, Yamagata, Fukushima
• Chubu (partial): Niigata, Nagano

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Tokai Shrimp Salt (Ebi Shio)

Shrimp lovers, this one’s for you

Made with Ise lobster from Mie Prefecture, this flavor has a roasted shrimp aroma that feels almost gourmet.
A hint of white pepper adds depth without overpowering the shrimp flavor.

Locals often say this is the perfect potato chip to enjoy with Japanese sake or beer 🍶

Available regions:

• Chubu: Toyama, Ishikawa, Fukui, Gifu, Aichi, Mie, Shizuoka

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Can’t Visit These Regions? No Worries!

If your travel plans don’t include these areas — or if you’ve already returned home — there’s good news.

👉 Many of these regional Calbee potato chips can be purchased online via Rakuten, Japan’s largest e-commerce platform.
It’s a great way to:

• Revisit flavors you loved during your trip
• Try regional snacks without traveling
• Buy unique Japanese snacks as gifts or souvenirs

✨ Perfect for Japan lovers, snack collectors, or anyone craving a taste of regional Japan. the usual snacks and grab a few of these instead.
You might just discover your new favorite flavor from Japan.

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