Experience the enchanting beauty of Japan’s cherry blossom season with Starbucks’ annual SAKURA promotion, starting February 15, 2025. This year, Starbucks Japan has embraced the theme “Timeless Japanese Beauty,” drawing inspiration from traditional Japanese paintings to create elegant designs that celebrate the ephemeral charm of cherry blossoms.

Artistic SAKURA Designs

Starbucks has adorned its paper cups and shopping bags with designs inspired by traditional Japanese art, capturing the delicate beauty and transient nature of cherry blossoms. The use of subtle ink blurs and gradients reflects the graceful yet fleeting essence of sakura, offering customers an early taste of spring with every purchase.

Exclusive SAKURA Merchandise

To complement the seasonal theme, Starbucks is releasing a range of limited-edition merchandise featuring cherry blossom motifs. The first collection, available from February 15, 2025, includes items such as:

• SAKURA 2025 3WAY Stainless Tumbler STANLEY Pale Pink Gradient 414ml – ¥5,300
• SAKURA 2025 Handy Stainless Bottle Pale Pink 500ml – ¥5,600
• SAKURA 2025 Stainless Bottle Pale Blue Gradient 591ml – ¥5,700

These items showcase designs that evoke cherry blossoms bathed in sunlight, featuring soft hues and elegant patterns that capture the essence of spring.

Seasonal Beverage Highlight

In addition to the artistic designs and merchandise, Starbucks is introducing a special seasonal beverage:

• White Peach and Sakura Warabi Mochi Frappuccino® – ¥700 (for in-store purchases)

This delightful drink combines the juicy sweetness of white peach with the subtle aroma of cherry blossom-infused warabi mochi, offering a refreshing and uniquely Japanese flavor experience.

Experience SAKURA at Starbucks Reserve® Roastery Tokyo

For an immersive cherry blossom experience, visit the Starbucks Reserve® Roastery Tokyo. Starting February 15, 2025, the Roastery will feature a “Night Sakura Light-Up,” illuminating the exterior in cherry blossom colors to create a magical evening ambiance. Exclusive SAKURA-themed beverages and installations will also be available, providing a unique opportunity to enjoy the beauty of cherry blossoms in an urban setting.

Whether you’re a local resident or a visitor to Japan, Starbucks’ SAKURA promotion offers a delightful way to celebrate the arrival of spring and experience the nation’s cherished cherry blossom culture.

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