Sanrio × Chiikawa: Adorable Collaboration Items Launch on June 13, 2025!

Sanrio is teaming up with Chiikawa, the beloved characters that first gained popularity on social media, for a brand-new product series: “Chiikawa × Sanrio Characters.” Starting Friday, June 13, 2025, fans can purchase this adorable collection at Sanrio stores across Japan, Sanrio corners in department stores, and the official Sanrio Online Shop.

With a total of 21 items, this collaboration offers a must-have lineup for fans of both worlds!

⚠️ Note: In-store purchases on the release day are limited to those who win a Sanrio+ member lottery. Be sure to check the application process if you plan to shop in person.

Theme: Dressing Up as Each Other!

The main theme of this collaboration is “costume swap.” Each Chiikawa character is dressed in a fluffy, adorable outfit inspired by a Sanrio friend—and vice versa. This original artwork is as heart-melting as it gets!

Here are the character pairs featured in this series:

Chiikawa × Hello Kitty
Hachiware × Cinnamoroll
Usagi × Pompompurin
Momonga × Kuromi
Furuhonya (the bookstore character) × My Melody

Product Lineup

From plush toys to eco-friendly bags, the collection includes items that are both cute and useful in everyday life. Here’s what you can expect:

Item	Price (incl. tax)	Description
Plush Dolls (5 types)	¥3,696 each	Features removable hoods and super-soft texture.
Mascot Keychains (5 types)	¥2,497 each	Small enough to hang on your bag—perfect for outings.
Pouches with Shoulder Strap (5 types)	¥2,794 each	Strap is detachable, allowing use as a pouch or purse.
Secret Flocked Mascot Charms (10 types)	¥990 each	Mystery item with soft-touch 3D design.
Secret Hair Clips (10 types)	¥946 each	Fuzzy mascot-style clips—fun for accessorizing.
Tote Bag	¥2,497	Sturdy canvas, fits A4 size (approx. 38×40 cm).
Eco Bag	¥1,496	Lightweight polyester, approx. 30×64 cm.
Flat Pouch Set (2 pcs)	¥1,980	Large: 25×19 cm, Small: 16×12 cm.
Sticker Set	¥550	32 fun stickers in various sizes.

Special Gift: Limited Mini Drawstring Pouch!

Starting June 13, customers who spend ¥3,300 (incl. tax) or more and buy at least one Chiikawa × Sanrio item will receive a free mini drawstring pouch (random design from 5 types). This offer is limited to one per person, and designs cannot be chosen.

Online shoppers can also get the gift, starting at 10:00 AM (JST) on June 13—but please note that conditions differ between in-store and online purchases, so be sure to check the details in advance.

Purchase Information

Detail	Info
Product Series	Chiikawa × Sanrio Characters
Release Date	Friday, June 13, 2025
Purchase Locations	Sanrio stores, department stores, and Sanrio Online Shop
Lottery Period for In-Store Shopping	May 30 (Fri) 10:00 AM – June 2 (Mon) 11:59 PM (JST)
Lottery Results Announcement	June 6 (Fri)

For full details and terms, please visit the official Sanrio website.

Summary

The Chiikawa × Sanrio Characters collection offers a unique mix of fluffy costume designs, practical goods, and exclusive bonuses. With only a limited number of mini pouches available, early shopping is highly recommended!

If you’re visiting Japan and love Japanese character goods, this is the perfect chance to bring home something extra special.

“ChiiKawa Mogumogu Honpo” – A Cute Kawaii Stop Near Fushimi Inari, Kyoto

Manga & Anime & Game