Nama Beer Explained: Why Japan’s Fresh Beer Is a Must-Try

If you’re visiting Japan and love beer, you’ve probably come across the term “Nama Beer” (生ビール). But what exactly is it? How is it different from draft beer or bottled beer? Let’s break it down so you can enjoy Japan’s beer culture to the fullest!

What is “Nama Beer” (生ビール)?

“Nama” (生) means “raw” or “fresh” in Japanese.
So, “Nama Beer” literally means “raw beer”, but in practice, it refers to unpasteurized beer served fresh from the tap.

In Japan, when you order a beer at an izakaya (Japanese pub), a restaurant, or a bar, and you say “Nama Beer, please!”, you’ll usually get a cold, foamy, delicious draft beer poured from a keg.

So Is “Nama Beer” the Same as “Draft Beer”?

Yes — in most cases, “Nama Beer” is Japan’s way of saying “draft beer.”

However, there’s a subtle difference:

In English-speaking countries, “draft beer” usually just means beer from a keg or tap, whether pasteurized or not.
In Japan, “Nama Beer” specifically refers to unpasteurized beer. But the majority of draft beer in Japan is unpasteurized, so the terms are used almost interchangeably.

👉 So, when you see “Nama Beer” in Japan, think “fresh draft beer” — and yes, it’s as good as it sounds!

What About Bottled or Canned Beer?

Most bottled or canned beer you find in stores or vending machines in Japan is pasteurized. That means it’s been heated to kill bacteria and extend shelf life. While still delicious, pasteurization can slightly affect the beer’s flavor, which is why many beer lovers prefer Nama Beer for its crisper, fresher taste.

Why Is Nama Beer So Popular in Japan?

Smooth and fresh taste: Unpasteurized beer retains more of its original flavors.
Cold and creamy foam: Japanese bartenders often take pride in pouring the perfect glass with a fluffy head.
Cultural experience: Ordering Nama Beer in a buzzing izakaya is part of the fun of being in Japan!

🍻 Many Japanese people consider the first sip of Nama Beer after work one of life’s greatest pleasures — it’s called “toriaezu nama!”, which means “Let’s just start with a beer!”

✅ How to Order Nama Beer in Japan

Just say:
「生ビールください！」(Nama biiru kudasai!)
= “One draft beer, please!”

Or point to the menu and say “Nama Beer” — most restaurants will understand.

Final Tip: Try Nama Beer in Japan!

Whether you’re in a bustling Tokyo izakaya, a small countryside bar, or enjoying a local brewery’s taproom, drinking Nama Beer is a must-do experience in Japan. It’s fresh, flavorful, and served with care.

Don’t Miss It — Drink Nama Beer in Japan!

If you love beer, Japan’s Nama Beer culture is something special. Now that you know the difference, make sure to raise a glass and say “Kanpai!” with a cold Nama Beer during your trip.way to celebrate the beauty of spring. Be sure to try them while they’re available from February to April!

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