When visiting Japan, you might already know UNIQLO for its high-quality basics. But if you’re looking for fashion that’s trendy AND unbelievably cheap, then head straight to GU (ジーユー), UNIQLO’s sister brand.

Why GU Stands Out: The Price

GU is famous for its shockingly low prices – often even cheaper than a café lunch in Tokyo.

• T-shirts from ¥590
• Trendy tops and skirts around ¥990–¥1,990
• Dresses and jackets from ¥1,990–¥3,990
• Shoes starting under ¥2,000

It’s not unusual to walk out with an entire outfit – top, bottom, and shoes – for less than ¥5,000 (about $35 USD). That’s why GU is often called “fast fashion paradise” by young shoppers in Japan.

What You’ll Find at GU

• Latest trends: crop tops, oversized blazers, wide-leg pants, and other must-have styles.
• Casual basics: hoodies, jeans, knitwear, and easy-to-wear staples.
• Accessories: shoes, bags, hats, belts, and jewelry.
• Men’s & kids’ fashion: stylish yet affordable for the whole family.

Always Trendy, Always Changing

Unlike UNIQLO, which focuses on timeless basics, GU’s collections change quickly. New arrivals drop frequently, keeping up with Tokyo street fashion and Korean-inspired looks. If you see something you like, it’s smart to grab it fast – it may sell out quickly.

Where to Shop GU

GU has stores across Japan in prime shopping spots:

• Tokyo: Shibuya, Harajuku, Ginza
• Osaka: Shinsaibashi, Umeda
• Large shopping malls nationwide

Most major locations offer tax-free shopping for tourists, so you can save even more.

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✨ Travel tip: GU is perfect if you want to try out Japanese trends without spending much. For the price of a single designer item, you could walk away with an entire week’s wardrobe from GU.

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