When traveling in Okinawa, you’ll quickly notice a name that locals and visitors alike adore — BLUE SEAL Ice Cream.
More than just a dessert, BLUE SEAL is a symbol of Okinawa’s unique history, blending American culture and local flavors into one unforgettable treat.

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Born on a U.S. Military Base in Okinawa

BLUE SEAL was founded in 1948, originally serving ice cream inside U.S. military bases in Okinawa.
At a time when American-style ice cream was rare in Japan, BLUE SEAL introduced rich, creamy flavors inspired by the United States.

As Okinawa evolved, BLUE SEAL expanded beyond the bases and became a beloved local brand — now enjoyed by people of all ages across the islands.

This background makes BLUE SEAL especially meaningful:
it reflects Okinawa’s post-war history and its deep connection with American culture.

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Must-Try Okinawan Flavors

One of the biggest reasons to visit BLUE SEAL is its unique Okinawa-inspired flavors, which you can’t easily find elsewhere in Japan.

Popular local flavors include:

• Beni-imo (Purple Sweet Potato) – Mild sweetness and vibrant purple color
• Salted Chinsuko – Traditional Okinawan cookies mixed into creamy ice cream
• Shikuwasa Sorbet – Refreshing citrus flavor unique to Okinawa
• Brown Sugar (Kokuto) – Deep, rich sweetness made from Okinawan sugar

These flavors are perfect for travelers who want to taste Okinawa itself.

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Classic American Flavors Also Shine 🇺🇸

True to its roots, BLUE SEAL also offers a wide variety of American-style ice cream flavors.

Fan favorites include:

• San Francisco Mint Chocolate
• Neapolitan
• Mango Tango
• Strawberry Cheesecake

The ice cream is rich and creamy, closer to American ice cream than typical Japanese gelato — a pleasant surprise for many international visitors.

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Where to Enjoy BLUE SEAL

You can find BLUE SEAL shops all over Okinawa, from Naha city to popular sightseeing areas.
Some locations feature colorful interiors, retro American designs, and even large roadside stores perfect for a relaxing break during your trip.

Enjoy it:

• After a day at the beach
• While exploring Naha’s shopping streets
• As a sweet stop during a scenic drive around the island

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Why BLUE SEAL Is a Must-Visit in Okinawa

BLUE SEAL isn’t just ice cream — it’s a delicious reflection of Okinawa’s history, culture, and openness to the world.

✔ Born on a U.S. military base
✔ A rare mix of Okinawan and American flavors
✔ Loved by locals and travelers alike

If you’re visiting Okinawa, trying BLUE SEAL is an experience you shouldn’t miss.

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